No more than ~15 words. Should be descriptive enough to grab an attendee's attention as they are scrolling the agenda.
Limiting to ~50 words is ideal; no more than 200 words total. Why should an attendee consider this event? Who would benefit from attending?
Up to three types of audience members who would benefit the most from attending this session. An example from a previous year to help explain: 1) Editors looking to refresh their content management workflows to prioritize what their newsrooms need most.
2) Journalists trying to organize content syndication across multiple channels and platforms, keeping SEO, metrics, and revenue in mind.
3) Technologists managing tools for everything from breaking news to longform series to daily stories to editorial calendars.